Honeycrisp and Granny Smith Available
While much of the apple industry is starting to feel the tightening of a short crop year, Chelan Fresh is looking forward with anticipation. With their strong forecasting program and key Category Management, Chelan Fresh plans to have mainstay varieties like Granny Smith and Honeycrisp apples available throughout the summer months.
According to Sales Director Tim Evans, “When you are one of the top producers of Honeycrisp and Granny Smith apples from Washington State, you plan from the start to supply a steady stream of these varieties for top customers and new accounts. We are thrilled to see our pack outs remain strong for these key varieties and our quality coming out of storage is second to none. Eating quality is equally fantastic!”
In addition, the Rockit® apples continue to create excitement across the industry. The 3lb Shuttle Pack, dubbed the “Millennial Mom’s Cookie Jar”, is quickly becoming the favorite snack pack among moms and grandparents. The Rockit® 2lb pouch bag is also available as an option for those wanting slightly less fruit.
As Chelan Fresh continues to be a leader in Category Management, they are set up to help customers make the most of their apple and pear sales. They continue to welcome the opportunity to meet new customers while maintaining solid relationships with their existing retail partners. Evans says “Our Chelan Fresh team is set up to help your retail buying team succeed! Call us today and start to build your program of quality fruit and customer service with Chelan Fresh.”