Cherry season around the corner!
Washington cherry season is less than 30 days away, and here at Chelan Fresh we’re excited to show off our complete line-up of new Chelan Fresh branded conventional and Cascade Crest Organics® branded cherry packaging.
Launched at the end of 2018, our new packaging gives consumers a good view of the fruit through a clear window that is the shape of a cherry with a leaf. Marketing Director Mac Riggan states “From a distance the premium look of this packaging leaves no doubt for consumers that cherries have landed on the shelves of their favorite retailer”. With a white background and a distinctive red color lettering for Dark Sweet cherries and a playful orange color for Rainier cherries, consumers have the fun and easy opportunity to choose their favorite variety.
The matching display-ready cartons have a pop-top lid that converts from a flat lid for shipping and folds in half to become a merchandising message board on store level displays. This lid gives retailers an opportunity to attract consumers right as they enter the store and draw them to seasonal cherry displays.
A similar look was designed for Cascade Crest Organics® with the clear window shaped like a cherry, but uses a more natural color scheme for Dark Sweet cherries and Rainier Cherries. The same lid that covers the cherries during shipping will also double as a merchandise lid for cherry displays at retail.
Chelan Fresh will continue to offer our 1lb, 2lb, 3lb and 4lb cherry clams that match the new look of the pouch bags. New this year will be the Top Seal cherry pack that is offered in 2lb and 3lb sizes. Mac states, “This new Top Seal gives retailers and consumers a more eco-friendly option with the recyclable tray and thin film”. “We want to do our part to continue to evolve and make all of our packaging more friendly for the environment. We farm, live and work right alongside our retail partners and consumers so finding packaging products that are better for the environment is a priority for us.”
The Chelan Fresh sales team is ready to assist all of our retail buyers and consumers who eagerly await our quality cherry products.
Rockit® goes Galactic!
Rockit® Apple, the family favorite, has landed for the final showcase of the season in select retailers across the country. And it is sporting a new planetary look! Fun little stickers have been added to the Rockit® giving kids the opportunity to collect all 9 stickers that represent the planets of the galaxy. Julie DeJarnatt of Chelan Fresh was behind the sticker idea and shares these thoughts:
“The collectable Rockit® stickers are another option for kids and parents to embrace healthy eating opportunities for their family and also encourage more awareness about our Planetary system”.
The stickers can be applied to a downloadable .pdf so that kids can remove and collect the stickers before they eat a healthy Rockit® and add directly to their own galaxy. Download here!
Rockit® continues to be the perfect Small Apple with Big Flavor that makes snacking healthy again and now allows for an educational opportunity! Chelan Fresh sales team members are available to discuss the Rockit® landing on your retail shelf when the fall crop harvests in late September.
Orondo Ruby® Anticipation Builds
A few short weeks ago the Orondo Ruby® trees were in full bloom and bees were taking advantage of the warm spring days to pollenate the cherry blossoms. Each day the cherries continue to grow from their small size into the striking yellow cherry with beautiful red blush known as Orondo Ruby®.
The Ruby cherry will be harvested the 3rd week of June and land on store shelves by June 21st. People who have tried the Orondo Ruby® eagerly await the arrival of this cherry and know it is only available through mid-July. The Ruby has a sweet but complex flavor and firm texture that makes it perfect for snacking. The red-blush exterior creates a beautiful addition to any salad and perfect for show-stopping desserts. Call our Chelan Fresh Sales team for more information about carrying this premium cherry on your store shelf.
Employee Spotlight – Denise Hinkley
Name: Denise Hinkley
Position: Domestic Sales
Favorite Apple: Granny Smith – I love the tartness, the white flesh and the crunch and I have fond memories of climbing the neighbor’s apple tree during my childhood just to sit and eat granny smith apples with my friends.
Favorite Cherry: Sonnet
Favorite part of working at Chelan Fresh: Camaraderie of coworkers and working with a wide variety of customers.
Favorite thing to do outside of work, something that is near and dear to your heart: Spending time with my family doing any outdoor activity!