The Best is Yet to Come!
The 2019 cherry season continues to create excitement and opportunities for promotion of Washington Sweet and Rainier cherries.
According to Marketing Director Mac Riggan, “While August will provide some smaller promotable volumes of Dark Sweet cherries, retailers would be well advised to focus their largest promotional activity on July volumes to capture dollars lost on the short California crop and the now compressing Washington crop.”
“Club varieties like Orondo Ruby® and the Wild Sweet cherry are only available in late June through early July so capture the additional ‘wow!’ factor while these unique, but limited volume cherries last.”
“Post 4th of July ad promotion will allow retailers the best opportunities to create large displays of Washington cherries to entice consumers” says Riggan. This timing bodes well as our orchards will see some peak production during this time with big, dark, beautiful Sweet Cherries.”
Our Chelan Fresh Cherry team is ready to assist with all of your cherry buying conversations. 509-682-4252.
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