Joyfully Grown™ Retail Toolkit

Just for you.

It’s easy to grow your Joyfully Grown™ apple, pear and cherry sales! Here’s your toolkit:

Be visible at point of sale

Promoting Joyfully Grown™ in-store can close the sale with today’s information-hungry consumers.

Conduct demos
Shoppers who try Joyfully Grown™ will spread the word!
Contact Chelan Fresh to order demo supplies including shopper giveaways.

Build eye-catching displays
Our readymade POS will have consumers gravitating to Joyfully Grown™ displays.

  • Contact Chelan Fresh today to order your POS.
  • Have a beautiful display you are proud of, send us a photo. We will share your images here and potentially on our social media accounts.

Educate
Confident consumers will buy more Joyfully Grown™ fruit. You can help by offering the following.

Drive sales
Host a Joyfully Grown™ sales contest among your stores to win prizes.

Joyfully Grown Organic Apples and Pears Display at Henning's Market in Harleysville, PA

Be visible on your website

Your website can create Joyfully Grown™ awareness and sales with all customers – in-store or online!

Spotlight Joyfully Grown™
Shoppers love to hear about new products! Feature Joyfully Grown™ with a slider, band or tile on your site’s:

  • home page
  • fresh produce section

Have a recipe section?
Post our recipes to your site. Credit: “the apple/pear/cherry growers of Joyfully Grown”.

Got a blog?
Publish our prewritten blog posts.

Be visible on social media

Your social media channels are THE place to create excitement about Joyfully Grown™ fruit.

Post often
Tell shoppers when Joyfully Grown™ apples, cherries and pears arrive in store. Then remind them periodically with delicious pictures and useful info.

Include photos and videos
Visuals grab customers’ attention – and we’ve got great visuals! Check out the Resources section of this toolkit.

Switch things up
To keep your customers engaged across all your social media channels, encourage engagement with your followers. Invite them to comment below, answer a question, share the post, tag a friend in the comments, include a store-specific hashtag, etc. Your shoppers have a voice – show them you want to hear it! This will make them feel valued, loyal, and have a stronger desire to return to your store again and again.

Check out our sample calendar of social media posts.

Resources

We’ve got all the artwork you need to execute this toolkit – just click on any thumbnail shown here. You’ll find:

  • Joyfully Grown™ logo
  • Joyfully Grown Organic™ logo
  • Chelan Fresh logo
  • Photos to accompany e-store product listings
  • Assorted product glamour shots: individual fruits, Joyfully Grown™’s iconic PLU sticker
  • Assorted orchard photos
  • Assorted photos of our people
  • Videos

Joyfully Grown™ Retail Care And Handling Instructions

Like all apples, pears, and cherries, Joyfully Grown™ fruit requires gentle handling to prevent bruising that can damage its eating experience. To reduce shrink and give shoppers the best fruit possible, share these simple tips with your store-level associates:

STORE STAFF

  • Refrigerate cases of Joyfully Grown™ apples, pears, and cherries in your back rooms.
  • When restocking displays, practice “first in, first out”. Gently move fruit already on the display to the front or top of the display, and place new fruit to the back and bottom of the display.
  • Remove damaged fruit from the display daily.
  • This is a new brand. Use our Joyfully Grown™ POS to inform your shoppers about it. So that you’re ready to talk up Joyfully Grown™ apples, pears, and cherries to interested shoppers, read our story at JoyfullyGrown.com.

CONSUMER STORAGE AND HANDLING TIPS

How to select, handle and store Joyfully Grown™ apples, pears, and cherries like a pro

  • For the best flavor and crunchiness, select apples that are firm to the touch and have smooth skins.
  • Select apples that are bruise-free, and handle apples gently to prevent bruising.
  • To maintain their crunchiness and flavor, store apples in the refrigerator.
  • To protect their flavor, store apples away from strong-smelling foods.
  • Bathe apple slices and dices in half lemon juice/ half water to prevent browning.

Social Media Posts

Facebook Instagram Twitter
What Joyfully Grown Represents

Introducing a new, unique, and honestly authentic apple, cherry, and pear brand: Joyfully Grown™. We are proud of what this brand represents and hope you find joy in their Washington-grown fruit! 🍎🍐🍒 #JustForYou #JoyfullyGrown

joyfullygrown.com

Introducing a new, unique, and honestly authentic apple, cherry, and pear brand: Joyfully Grown™. We are proud of what this brand represents and hope you find joy in their Washington-grown fruit! 🍎🍐🍒 #JustForYou #JoyfullyGrown

Introducing a new, unique, and honestly authentic apple, cherry, and pear brand: Joyfully Grown™. We are proud of what this brand represents and hope you find joy in their Washington-grown fruit! 🍎🍐🍒 #JustForYou #JoyfullyGrown

joyfullygrown.com

Packaging

Have you noticed these new colorful pouches and PLU stickers in our produce section? These apples are Joyfully Grown™ by fourth and fifth generation farmers in Washington state! #JustForYou

joyfullygrown.com

Have you noticed these new colorful pouches and PLU stickers in our produce section? These apples are Joyfully Grown™ by fourth and fifth generation farmers in Washington state! #JustForYou


Have you noticed these new colorful pouches and PLU stickers in our produce section? These apples are Joyfully Grown™ by fourth and fifth generation farmers in Washington state! #JustForYou

joyfullygrown.com

Healthy Recipe

Strawberry, Apple, and Pear Spinach Salad is an easy to make spinach salad with crisp apples, pears and strawberries hidden throughout. Topped with feta cheese, crunchy pecans and tossed in a delicious apple cider dressing! Find all these ingredients on your next grocery shopping trip!

joyfullygrown.com/strawberry-apple-and-pear-spinach-salad/

Strawberry, Apple, and Pear Spinach Salad is an easy to make spinach salad with crisp apples, pears and strawberries hidden throughout. Topped with feta cheese, crunchy pecans and tossed in a delicious apple cider dressing! Find all these ingredients on your next grocery shopping trip!

Recipe link in our bio!

Strawberry, Apple, and Pear Spinach Salad is an easy to make spinach salad with crisp apples, pears and strawberries hidden throughout. Topped with feta cheese, crunchy pecans and tossed in a delicious apple cider dressing! Find all these ingredients on your next grocery shopping trip!

joyfullygrown.com/strawberry-apple-and-pear-spinach-salad/

Thank you Growers

When you buy Joyfully Grown™ apples, pears, and cherries, you support family farmers who find joy in providing the world with fresh, healthy, home-grown food. #JoyfullyGrown #JustForYou

joyfullygrown.com

When you buy Joyfully Grown™ apples, pears, and cherries, you support family farmers who find joy in providing the world with fresh, healthy, home-grown food. #JoyfullyGrown #JustForYou

When you buy Joyfully Grown™ apples, pears, and cherries, you support family farmers who find joy in providing the world with fresh, healthy, home-grown food. #JoyfullyGrown #JustForYou

joyfullygrown.com


Grown by Family Farmers

Families of all ages in Central Washington State are proud to bring you Joyfully Grown™ apples, pears, and cherries! Look for them in our produce section! #JoyfullyGrown #JustForYou

joyfullygrown.com

Families of all ages in Central Washington State are proud to bring you Joyfully Grown™ apples, pears, and cherries! Look for them in our produce section! #JoyfullyGrown #JustForYou

Families of all ages in Central Washington State are proud to bring you Joyfully Grown™ apples, pears, and cherries! Look for them in our produce section! #JoyfullyGrown #JustForYou

joyfullygrown.com

Organic

Look for Joyfully Grown Organic™ apples and pears in our produce section! We are proud to offer sustainably grown fruit from fourth and fifth generation growers in Washington State. #JoyfullyGrownOrganic #JustForYou

joyfullygrown.com/joyfully-grown-organic

Look for Joyfully Grown Organic™ apples and pears in our produce section! We are proud to offer sustainably grown fruit from fourth and fifth generation growers in Washington State. #JoyfullyGrownOrganic #JustForYou

Look for Joyfully Grown Organic™ apples and pears in our produce section! We are proud to offer sustainably grown fruit from fourth and fifth generation growers in Washington State. #JoyfullyGrownOrganic #JustForYou

joyfullygrown.com/joyfully-grown-organic

Blog Posts

Post #1: The cherry on top: Why are cherries so healthy?

Accompanying artwork: Bowl of red sweet cherries

Cherries are one of the most popular fruits in the United States, and it’s easy to see why. They’re naturally sweet, come in a variety of attractive colors and are portable to boot. The seasonality of cherries only adds to their appeal… absence makes the heart grow fonder!

Cherries are very nutritious and are packed with fiber, vitamins and minerals.  They also have potent anti-inflammatory properties that may help with symptoms of conditions like arthritis and gout. 

Here is a snapshot of the nutrition packed into every cherry: 

  • Vitamin C: powerful antioxidant known for fighting free radicals and protecting the body against infectious agents 
  • Potassium: supports heart health and blood pressure, and is important for bone health and muscle strength
  • Dietary fiber: key for smooth digestion and controlling blood sugar, fiber may also help prevent certain diseases and impede bad cholesterol
  • Polyphenolic compounds: these antioxidant phytonutrients help protect against the negative effects of free radicals 

The best way to keep the nutrition in cherries intact is to eat them raw, thus preventing the degradation of nutrients during cooking. Cooked cherries are still very healthful and can be a tasty addition to a balanced diet. Add extra nutrition by combining cherries, cooked or raw, with other fruits, vegetables, pulses and grains.

Post #2: Kitchen Hack: how to stop apples and pears from browning

It’s a classic tale. You chop, dice, slice or shave a raw apple or pear for your child or to use in a recipe only to have it turn brown and unappealing minutes later. Why does this happen? And more importantly, how can you prevent it?

Browning is the result of freshly cut apple or pear flesh coming into contact with oxygen, a natural process called oxidization or enzymatic browning. Speed of browning can vary depending on the variety of apple or pear, and can also be impacted by the age of the fruit.   

Fruit that has browned is perfectly safe to eat but it doesn’t look pleasing (just ask kids what they think of brown apple slices in their lunch boxes!). The good news is that preventing browning in apples and pears is easy peasy. Here’s our super simple kitchen hack that will help you enjoy beautiful pears and apples. 

Here’s what you’ll need: 

  • 1 tablespoon lemon juice 
  • 1 cup of water 

Mix the lemon juice and the water and submerge your sliced fruit in the liquid. Let soak for a few minutes and you’re good to go.

Double or triple the recipe if you’re cutting a lot of pears or apples, just keep the same lemon to water ratio.

Look at the difference below. On the left: apples that were sliced and left to oxidize. On the right: lovely bright-fleshed slices.

There you go, lunchbox-worthy apple slices every time!

Post #3: How to Ripen Pears

Most store-bought pears will be firm and often need to be ripened a little before eating. But what is the best way to ripen pears at home?

For starters, make sure to select firm, unblemished pears with zero bruises or torn skin for best results. Also, avoid refrigerating unripe pears as it can stunt their ability to ripen.

Here are our three principle methods for ripening pears:

the slow method: kitchen counter

Pears will happily ripen on your kitchen counter in 4-7 days. Place them in a bowl and check on them regularly to see when theyre ready to eat. 

the faster method: paper bag

Place the pears in a paper bag and leave on the counter to ripen. This method should take about 2-4 days to ripen the pears. The natural gases produced by the pears will become trapped in the bag and help ripen the fruit faster. To avoid spoilage, check on the pears every day and refrain from using plastic bags that wont breathe and can cause the fruit to go bad. 

the fastest method: paper bag and ripe apples

Place the pears in a paper bag, throw in a couple of ripe apples and set aside. Ethylene gas will naturally be emitted by the ripe apples, causing the pears to ripen much faster in 1-3 days. Once again, make sure to check on the pears regularly to avoid any spoilage and do not use a plastic bag.