It is beginning to look a lot like spring as noted by some recent photos from orchards down in the Yakima and Mattawa regions of Washington. The trees are fragrant with blossoms and the sound of bees working hard in the orchard is music to a farmer’s ears. These diligent workers pollinate the blossoms allowing us to bring you the sensational cherries you have come to expect from Chelan Fresh.

Mac Riggan, Marketing Director for Chelan Fresh concurs. “We plant both our conventional and organic cherries at various elevations from the Yakima Valley to the Canadian border to expand the season. We have early varieties that will start harvesting the first part of June and the perfect late varieties planted at elevation to take us through August”. 

In addition to Dark Sweet cherries and Rainier Cherries, Chelan Fresh also has proprietary varieties like the Orondo Ruby® and Wild Sweet Cherry.  The Orondo Ruby® cherry offers a point of differentiation with its beautiful blush-color and sweet with a wave of tart flavor, that is often referred to as the “Cherry-lovers” cherry. The Wild Sweet cherry offers retailers another option to carry a large, firm cherry that delivers explosive cherry flavor with an incredible bite.

Cherries are a high impulse buy category (52% of purchases are not planned) and most consumers are unsure of when the season starts until they see them in store. If consumers continue to shop online this Summer, how can we ensure they know its cherry season? Chelan Fresh is excited to partner with retailers to drive consumer awareness of fresh cherry season by investing in both their online grocery shopping platform and by leveraging our consumer targeted Digital and Social Media campaigns.

Our Euro footprint merchandisers with pop top headers offer retailers a chance to put cherries front and center to capture impulse buys.

The Chelan Fresh sales team is ready to begin talking cherries to help our Retail Partners plan for the upcoming season. Call your Chelan Fresh sales rep today directly or asked to be connected when you dial 509-682-4252.