Join First Lady Michelle Obama, Sesame Workshop, PMA and Chelan Fresh in a unique and powerful collaboration committed to increasing children’s consumption of fresh fruits and vegetables. The main goal is to help end the childhood obesity epidemic in our country. This year-round promotion takes advantage of the strength and influence of the Sesame Street brand and characters like Big Bird, Elmo, Cookie Monster and Abby Cadabby to inspire children ages 2 to 5, and their parents, to choose fresh fruits and vegetables.
Favorite Characters & Healthy Eating
In a recent study published in the Archives of Pediatrics and Adolescent Medicine, the number of children who chose apples over cookies nearly doubled when an Elmo sticker was placed on the apple. Popular characters can play a strong role in influencing kids’ food choices, and this commitment aims to influence healthy choices.