May 25, 2018
US Licensed to Dazzle
US apple growers are the first in the world to be licensed to grow the New Zealand Dazzle variety
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Cass Gebbers - Gebbers Farms president; Reggie Collins - Chelan Fruit CEO; Harold Schell - Chelan Fruit varietal manager
The US is the first country outside New Zealand to be licensed to grow and sell the new Dazzle apple, launched last year by Fruitcraft - a collaboration between New Zealand’s three largest apple growers, Mr Apple, Bostock New Zealand and Freshmax.
Fruitcraft announced today (23 May) that it has signed a license agreement with US Washington State growers Chelan Fruit and Gebbers Farms, who farm 14,000 and 13,500 acres respectively.
Fruitcraft manager Steve Potbury said Chelan Fruit and Gebbers Farm have been granted the rights for production in the US and marketing rights for the fruit they grow.
“This is the first step in the global licensing of the Dazzle programme," he said in a statement. "It gives growers in the US the ability to grow Dazzle and sell it around the world. Chelan Fruit and Gebbers Farm have committed to planting 3m trees over 12 years, and they will be marketing their fruit through their jointly owned company Chelan Fresh, one of the world’s largest apple sellers.
“This will strengthen the positioning of Dazzle on the global markets. More fruit will help establish the market more quickly and create a stronger following for the brand internationally.” Potbury added.
President of Gebbers Farms Cass Gebbers and CEO of Chelan Fruit Reggie Collins said they anticipate the first commercial plantings to start in 2020.
“The climate in Washington will be perfect for growing Dazzle," said Collins. “Dazzle is very well suited to the US market. It has all the qualities which appeal to US consumers. It is a big, highly coloured and very sweet apple.”
Chelan Fresh Marketing CEO Tom Riggan added that the Dazzle apple offers Washington Growers opportunities for sales in the US and for exports.
Dazzle branded apples are grown on trees of the variety PremA129, bred in New Zealand, trialled over many years and owned by Prevar Limited. Prevar licensed global production and marketing rights to Fruitcraft.
Over 100,000 PremA129 trees are now planted in New Zealand, with a further 250,000 trees to be planted this winter.
Press Release Source: AMERICAFRUIT
June 13, 2017
Chelan Fresh and Columbia Valley Fruit Enter into Exclusive Marketing Agreement
Fruit to be Marketed Under Trout and Cascade Crest Labels
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Columbia Valley Owners Pictured Left to Right: Orlin Knutson, Tom Tudor, Bill Monson, Mark Tudor, Chris Vizena
1. Chelan Fresh Logo
2. Cascade Crest Logo
3. Trout Logo
* All photos and logos provided in relation to this press release are the sole property of Chelan Fresh and/or its suppliers. Use of these assets is granted for the limited purpose of reporting or sharing the news in this specific press release only. For more information, please contact Tom Riggan at email@example.com.
May 2, 2017
Chelan Fresh and Borton Fruit Combine to Offer Year-Around Supply of
Most Sought-After Apple Varieties
Total Sales Volume Increases by 47 percent
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Together, Chelan Fresh suppliers have co-developed and are growing next-generation apple varieties such as the Rockit, Sugarbee, Red Honeycrisp, Koru and two red-fleshed apples; as well as the Orondo Ruby cherry.
With the addition of Borton Fruit, Chelan Fresh's total sales volume will increase 47 percent.
The Trout label, first marketed in 1923, is well-known around the world. The majority of the new fruit will be marketed under the Trout Label.
Chelan Fresh suppliers are investing millions in new assets, including Chelan Fruit Cooperative's recently completed packing facility in Chelan, Washington.
Today, the third and fourth generations of Bortons operate the family farm.
Left to right: Eric Borton, Andy Birley, Bill Borton, Byron Borton and John Borton.
1. Borton Fruit Logo
2. Chelan Fresh Logo
3. Trout Logo
* All photos and logos provided in relation to this press release are the sole property of Chelan Fresh and/or its suppliers. Use of these assets is granted for the limited purpose of reporting or sharing the news in this specific press release only. For more information, please contact Mac Riggan at (509) 682-4252.