August 2017 

Category Opportunities

June cherry numbers are in! The momentum from California's "heritage" crop delivered positive Year Over Year growth for the first week of the month - fruit quality was outstanding and retail pricing stayed strong. But, the delayed start of the Northwest crop vs. last year resulted in a gap for the balance of the month.   

Good news, this is a much longer season than last year, so there is still plenty of time and fruit available to cover these early losses. 
Would you like to know more? Contact your Chelan Fresh Sales Representative and work with our Category Management team to customize the data to meet your market needs. We will partner with you to drive the most cherries, apples and pears as possible through the register. Let us know when you are ready to dive in! 

Click the image below to download the file.

Screenshot 2017-08-02 17.27.27.png

Read Full Newsletter