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Fresh Cherries… they are only here for a short couple of months, but they capture the full attention of retail Buyers, Marketers and Shoppers while they are available. There is always a fair amount of anticipation surrounding fresh cherries and this year was no exception. The California season came in later and with a much smaller crop than prior year, resulting in significant Year-over-Year volume and dollar losses for our retail partners.
Thankfully, the transition to Northwest cherries was much smoother this season and Washington fruit quality has been outstanding! Year-over-Year volumes have now been up for the last 3 reporting weeks (June 17 – July 7) and we are looking forward to continued strong movement through the month of August.
If you have any questions about fresh cherry performance overall or in the specific markets where you operate, please let us know. Our Category Management team enjoys digging deep into the data and customizing market reports to support your business analysis and planning.