April performance numbers are in!
Nielsen just released their performance numbers for April. Apples delivered volume with Total Reporting US movement of 138 Million lbs. which was a -1.6% decrease over last year.
Topline Apple dollars are still challenging in this deflationary crop year, with Retail Dollar sales being down -$13M (-5%). Growth from next generation varieties, like Opal, Envy, Kiku, and Organics helped to offset the category dollars lost on Mature varietals this month.
We have attached a one-page snapshot below covering Apple headlines, but if you would like to look more closely at your market area OR your performance vs. your competition, please let us know. Click the image below to download the file.