Chelan Fresh, already one of the largest and most versatile apple, cherry and pear suppliers in the world, is merging with Borton Fruit of Yakima, Washington. The merger brings together two industry leading companies and 5 generations of farmers. Borton Fruit’s diverse production and innovative style joins the dynamic supplier base of Gebbers Farms, Crane & Crane and Chelan Fruit Cooperative in the marketing group. The addition of Borton Fruit brings an immediate 47 percent volume expansion to Chelan Fresh’s sales and marketing portfolio, including organic offerings, early-season cherries, innovative plantings and new proprietary apple varieties like Honeycrisp, Rockit, Koru and SugarBee. And with more than $235 million dollars recently invested in the latest sorting and packing technology, the combined entity will have unprecedented ability to serve customers at the highest levels.
Chelan Fresh will market the majority of the new fruit under the globally-recognized Trout label, which has long been associated with high-quality apples, pears and cherries. This marks the label’s largest brand expansion since the Trout label was first marketed in 1923. Chelan Fresh also markets the Cascade Crest Organic and the Chelan Fresh labels.
The combined marketing company will retain the Chelan Fresh name and operate from both Chelan and Yakima, Washington. Although the venture will officially begin on September 1, the sales and marketing teams are already working closely to bring immediate benefits to buyers.
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