May 2017 

Category Opportunities

March performance numbers are in!

Nielsen just released their performance numbers for March. Apples delivered another strong volume month with Total Reporting US movement of 147 million pounds. which was a 7.5% increased over last year.   

Topline Apple dollars are still challenging in this deflationary crop year, but they were relatively flat to LY vs. the losses we have seen the last few months! Growth from next generation varieties, like Envy, and Organics helped to lift the category dollars this month. And, the Easter flip helped us out as well.  

We have attached a one-page snapshot below covering Apple headlines, but if you would like to look more closely at your market area OR your performance vs. your competition, please let us know.

US Apple Retail Sales - March 2017

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