November 2017 

Leaning in on Honeycrisp

Honeycrisp ApplesThe apple category has been challenging this fall - volume and dollars are down across the US. But, if you look closely enough, there are always areas of growth and opportunity. This month we are leaning in on Honeycrisp apples.

Crop to date, Honeycrisp are down over 9M lbs. and $19 M in sales vs. last year. The deeper we dig, the more clearly we can start to see the “bright spots” in the market. Individual regions like Houston, Philadelphia and Las Vegas, are driving increases. New package sizes are increasing in demand and creating an opportunity to move small size fruit at a premium retail price.
Our Category Management Team can work with you to identify and leverage these “bright spots” in your category. Call us today for more information.
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