Crop to date, Honeycrisp are down over 9M lbs. and $19 M in sales vs. last year. The deeper we dig, the more clearly we can start to see the “bright spots” in the market. Individual regions like Houston, Philadelphia and Las Vegas, are driving increases. New package sizes are increasing in demand and creating an opportunity to move small size fruit at a premium retail price.
Our Category Management Team can work with you to identify and leverage these “bright spots” in your category. Call us today for more information.
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