January 2017 

Category Opportunities


Chelan Fresh category support goes well beyond supplying and shipping products to our customers. Our Category Management team keeps their finger on the pulse of how U.S. consumers are buying fresh apples, pears and cherries.

We can work with your team to analyze consumer buying trends in a variety of ways:

Syndicated Data Analysis - Neilsen and IRI

  • How are apples, pears and cherries selling at a National level?
  • Does this vary by region, apple variety or pack type?
  • How deep should I be in Organics?

Market Level Assortment and Pricing Strategies

  • How many pear SKU's are retailers carrying in my market?
  • What varieties are they and how are they packaged?
  • What retail price are they selling for and are they promoting?

Consumer Behavior: Purchase Drivers and Barriers

  • What factors drive consumer purchases?
  • What situations create a barrier to purchase?
  • Why do some consumers purchase berries regularly, but never buy cherries?

We have these answers and more! We will work with your team to customize research and analysis specific to your retail needs and market.  If you would like more information please contact your Chelan Fresh sales representative at (509) 682-4252.  

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