Disney's High school Musical
Popularity Facts.
* HSM is the second most popular film with kids
* More than 63% of kids are familiar with HSM
* HSM ranks as the #1 movie with girls
* HSM Characters all rank above average for kids
Ratings Facts.
* Supported by over 57 licensees
* In 2007 generated over 51 million media impressions for an ad value of over $5 million.
* HSM 2 - #1 in its time period against all basic cable networks
* HSM 2 TV Movie reached over 100 million viewers in 80 days
Walt Disney Records Facts.
* HSM 1 was the top selling record of 2006
* HSM 2 album was the 6th largest record of 2007 and was only in market in 2007 of 6 weeks
* HSM 2 album spent four weeks at #1 on the US Billboard Chart
The Disney Channel
- #1 Cable Channel in 2007!
- 2.694 million average total viewers - the largest such audience ever in cable history.
- HSM2-Most watched cable show of all time!
Source
Disney, LLC. All Rights Reserved.Disney Garden Organics
In conjunction with our organics packaging we are pleased to introduce our Natural Origins education strategy that will be featured on packaging and the website.
Communicating Excellence– Delivering the Brand Message
Strong brands are built through consistent communication and marketing efforts. To further streamline our marketing activities and offer consistency at every facet of our marketing and communications process, we have developed a set of guidelines for reference and information.
