Increase category sales of fresh fruit without sacrificing profit Reach key target markets of women and children with fun nutrition program Heighten consumer awareness of the health benefits of fresh fruit Encourage consumers to view retailers as a trusted source of health and nutrition information Supported by information-packed website: Go to the fruitfacts website

Hispanics are the fastest growing demographic in the United States, and account for about 10% of U.S. total buying power. Hispanic consumers spend more on fresh fruits and vegetables than other groups. Merchandise a plentiful selection of fresh produce to help build relationships with Hispanic consumers. Display Fruitrition® in both languages to best capture diverse Hispanic market.