Hats Off to Chelan Fresh Marketing!
Produce Marketing Association applauds Chelan Fresh Marketing on the introduction of the Fruitrition program as recently publicized in The Produce News! This certainly demonstrates your commitment to thinking outside of the box to develop innovative packaging programs that help retailers increase their bottom line. Whether it is to catch a consumer’s eye and stand out on store shelves, to protect a product in transit and extend its shelf life, or to increase efficiencies with packaging that is more responsive to today’s needs – PMA believes that good packaging should not only be innovative, it should make an impact.
Chelan Fresh
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“Fresh Granny Smith Apple Test”
Q1 Now, taste the sample. Considering the appearance, taste and texture, how much do you like each apple overall?
* The majority of blush Granny Smith apple overall liking scores were skewed to the right or liking end of the scale, while there was a slight right skew for the green Granny Smith apple.
* 55% of the consumers tested scored the blush Granny Smith apple as something they “like moderately” to “like extremely” overall, while 42% reported the same of the green Granny Smith apple.
Constructing a new 9 bay facility dedicated to domestic shipments
Quality Control, Quality Produce
Agricultural Practices
We are SQF / Primus certified and our growers implement GAP policies and submit all records to the warehouses.
Quality Assurance
Chelan Fresh employs 6 full time QA personnel who monitor at packing and shipping point.
Current Technology
Chelan Fresh warehouses use “Smart Fresh” on a higher percentage of their apples than any other shipper group in Washington. CFM ships from the only 2 “Red Pearl” cherry packing line in WA. (Hyper accurate sizing and extremely gentle)
Data Bar PLU program: Reduce shrink and improve cm data collection and speed up check out times.
Installing a new pre-sizer utilizing the latest sorting technologies.
Our RF Inventory system speeds loading and reduces errors.